Yaffi Coffee House
Brand Identity Designer, Oct 2024
When a friend reached out to me with the opportunity to design the brand identity for his new cafe in downtown Aqaba, I was immediately excited. Yaffi Coffee House had a unique vision: a peaceful retreat during the day and a lively hangout spot with stand-up comedy and board games at night. It needed a brand identity that resonated with both the local Arab community and tourists from all over the world, reflecting Aqaba’s vibrant, cross-cultural energy.
What I Did & Why It Mattered:
Designed the full brand identity – logo, packaging, cups, and collateral – to create a visual style that connected with locals while also welcoming international visitors.
Collaborated with the interior designer to ensure the space and branding worked in perfect harmony, giving Yaffi a consistent and immersive experience that makes everyone feel like they belong, no matter where they’re from.
Ran a community survey to gather feedback on different logo options and design elements. This market research helped tailor the design to meet the community's preferences and needs, making it more authentic and engaging.
Created a flexible, cross-cultural design that worked seamlessly in both print and digital media, ensuring the cafe's brand felt cohesive everywhere, from Instagram posts to menus, while staying true to its roots.
Since launching the rebrand and a solid social media strategy, Yaffi has seen massive growth—going from 230 Instagram followers to an impressive 17.9K! It’s safe to say it’s the most popular coffee shop in Aqaba. I couldn’t be happier to have had the opportunity to help and be a part of such a unique project.
Yaffi is my go-to spot in Aqaba, so if you’re ever in town, you’ll have to swing by and visit my friends. Try the Yaffi Signature Latte, you won’t regret it.
