The Hip Pigeon

Brand Identity & Web Designer, 2025

The Hip Pigeon needed a launch-ready identity for a social media management brand that felt clear, memorable, and easy to use. I designed the full brand system — logo suite, color direction, typography, brand voice, and style guide — then built the website in Webflow to bring the identity into a polished digital experience.

What I Did & Why It Mattered:

• Created a flexible logo system for web, social, app icons, and marketing use.

• Built a complete brand kit and style guide so the team could apply the identity consistently across every touchpoint.

• Defined the brand’s typography and voice: clever, confident, and approachable.

• Designed and developed the website in Webflow, pairing bold visuals with clear messaging and simple navigation.

The result was a playful but professional identity system that gave The Hip Pigeon a distinct personality, a polished web presence, and a strong foundation for launch.

CHECK OUT THE LIVE SITE AND BRAND IDENTITY BELOW